PRIVACY POLICY

Last Revised: September 21, 2026

This Privacy Policy for IVI AMERICA, LLC and its U.S. affiliates, subsidiaries, and clinical entities doing business as Everleap Fertility) (“collectively, “Everleap Fertility”) describes how and why we might collect, store, use, and/or disclose ("process") your personal information when you interact with our services ("Services"), such as visiting our websites that link to this Privacy Policy or engaging with us in other ways, including any sales, marketing, or events.
Your Protected Health Information

Our Everleap Fertility clinics are healthcare providers t subject to the Health Insurance Portability and Accountability Act (“HIPAA”), and certain of our other entities act as HIPAA business associates to those healthcare providers. We process your Protected Health Information in accordance with HIPAA. If you are a patient of Everleap Fertility, please review the HIPAA Notice of Privacy Practices made available to you by your Everleap Fertility provider to understand how we process your Protected Health Information. This Privacy Policy does not apply to any Protected Health Information we process or describe our HIPAA practices.

Washington and Nevada Residents

Residents of Washington and Nevada may have additional rights related to their consumer health data. Please review our Consumer Health Data Privacy Policy.
Questions or concerns?

Reading this Privacy Policy will help you understand your privacy rights and choices with respect to the personal information we process about you. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].

WHAT CATEGORIES OF PERSONAL INFORMATION DO WE COLLECT?

Personal information refers to any information that can be used to identify you. The personal information we collect about you depends on how you interact with us. In general, the personal information we collect falls into the following categories:

• Identifiers, including your name, address, email address, phone number, device identifiers (e.g., IP address and cookie IDs), and other similar identifiers.
• Records about you, such as your gender, birthdate, and referral source.
• Commercial information, such as information about Services you are interested in, educational materials you’ve downloaded, details related to payment, and other commercial or financial information we may collect when providing the Services. All payment data is collected and stored by PayJunction, our payment processing vendor. You may find PayJunction’s privacy notice here: https://support.payjunction.com/hc/en-us/articles/211053648.
• Internet or other electronic activity information, including the type of device and usage information, such as your browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information that does not reveal your specific identity (like your name or contact information).
• Non-precise geolocation information, such as location derived from your IP address or GPS coordinates.
• Professional or employment-related information, such as job title, organization, professional licenses and credentials, professional specialty, and other professional information that we may collect about you as a business contact or an applicant for employment.
• Inferences drawn from any of the information we collect about your preferences or behavior, including to assess the level of interest in our Services.

• Sensitive personal information, including Social Security Number, driver’s license, and other government identification documents, passwords, precise geolocation data, racial or ethnic origin, and health information, such as information about a health condition or medical history that is not considered Protected Health Information under HIPAA.
  Collection of Mobile Phone Number: If you participate in our text messaging program, it is your responsibility to ensure that the mobile phone number you provide to us is accurate and unique to you, and that the phone number is not shared with any other individual. If you change your mobile phone number, it is your responsibility to contact us so that we can update our records.

   

SOURCES OF PERSONAL INFORMATION

We collect your personal information in the following ways, pursuant to applicable law:

• Directly From You, such as when you use or interact with our Services, request an appointment, scan one of our QR codes, sign up to receive emails or other communications or otherwise contact us.
• Automatically Through Cookies and Other Tracking Technologies, such as when you visit our websites, use our mobile applications, open or click on emails we send you, or interact with our advertisements. Such technologies may include cookies, web beacons, clear GIF, pixels, and other data collection tools. For more information, please see the COOKIES AND OTHER TRACKING TECHNOLOGIES section below.
• From Our Third-Party Partners, including from third parties that we have partnered with to provide you the Services you have requested from us.

• From Publicly Available Sources, such as information collected for identification verification purposes.

   

HOW DO WE PROCESS YOUR INFORMATION?

We process your personal information for a variety of reasons. Depending on how you interact with our Services, this may include:

• In connection with our Services. We may process your information when necessary to provide you the Services you request, request feedback, and to contact you about your use of our Services.
• For internal business purposes. For instance, to maintain and improve our Services, develop new products and services, to identify usage trends and for other internal business purposes.
• To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes depending on your marketing preferences. You can opt out of our marketing emails and text messages by contacting us using the contact details provided in the section HOW CAN YOU CONTACT US ABOUT THIS NOTICE? below or following the unsubscribe instructions included in each such email or text. For more information, see WHAT ARE YOUR PRIVACY RIGHTS? section below.
• To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more.
• To identify usage trends and determine the effectiveness of our marketing. We may process information about how you use our Services to better understand how they are being used so we can improve them. We may also use your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
• For security purposes. We may process the information in order to enhance the security of your transactions and our IT systems, architectures, and networks to prevent fraud, criminal activity, or misuses of our services.
• For legal and safety purposes. We may process personal information in order to comply with our legal obligation and legal processes and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.

We may also anonymize, de-identify, or aggregate your personal information to use for any purpose permitted by law. When we collect, process, or disclose aggregated or de-identified consumer information, we will maintain and use it in de-identified form and will not attempt to reidentify the information, except to determine whether our deidentification processes satisfy any applicable legal requirements.

WHEN AND WITH WHOM DO WE DISCLOSE YOUR PERSONAL INFORMATION?

We may disclose information in specific situations described in this section and/or with the following categories of third parties:

• Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ("service providers") who perform services for us or on our behalf and require access to such information to do that work. It is our policy to limit our service providers’ use of personal information to that which is necessary to perform their services. Examples of the categories of third parties we may share personal information with are as follows:
  • Cloud Computing Services
  • Communication & Collaboration Tools
  • Data Analytics Services & Tools
  • Finance & Accounting Tools
  • Payment Processors
  • Performance Monitoring Tools
  • Sales & Marketing Tools
  • Testing Tools
• Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
• Event Co-Sponsors. We may share your information with other companies with whom we co-sponsor events. When we disclose your information to these event co-sponsors, your information will be subject to the co-sponsor’s privacy statement.
• Advertising Partners. We may share your information with advertisers, ad platforms and networks, and social media platforms that help us place advertisements online.
• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another.

• Legal Requirements. If required to do so by law or in good faith belief that such action is necessary to (i) comply with a legal obligation, including to meet national security or law enforcement requirements, (ii) protect and defend our rights or property, (iii) prevent fraud,
  (iv) act in urgent circumstances to protect the personal safety of users of the Service, or the public, or (v) protect against legal liability.

   

COOKIES AND OTHER TRACKING TECHNOLOGIES

We may use cookies and other tracking technologies (like web beacons and pixels) to access or store information. A “cookie” is a small text file that is placed on your computer or mobile device when you enter a website or a mobile app. It enables the website or mobile app to remember your actions and preferences over a period of time. While the cookies we may use change from time to time, they generally fall into one of the following categories:

• Strictly Necessary Technologies. These technologies are necessary for the website to function and can’t be switched off in our systems. You can set your browser to block or alert you about these technologies, but some parts of the website may not work as a result.
• Functional Technologies. These technologies allow for enhanced functionality and personalization. They may be set by us or third-party providers whose services we have added to our pages. If you do not allow these technologies, then some or all these functionalities may not work properly.
• Performance Technologies. These technologies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us know which pages are the most and least popular and see how visitors move around the website. For example, we use Google Analytics to help us understand how users engage with the platform. Google Analytics uses cookies to track your interactions with the platform, then collects that information and reports it to us. This information helps us improve the Platform so that we can better serve you. If you wish, you can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

• Targeting Technologies. These technologies are set by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. Some of the data these technologies collect may be considered sensitive in nature, including your health information. If you do not allow these technologies, you will not experience our targeted advertising across different websites where we purchase ad space.

   

We also use session replay tools, which record your interactions with our websites and mobile apps, such as how you move through our webpages and engage with our webforms. This information helps us improve our Services and identify and fix technical issues visitors may be having with them.
To learn more about cookies and other technologies, please visit www.allaboutcookies.org. Most web and mobile device browsers automatically accept cookies. If you prefer, you can change your browser to prevent that or to notify you each time a cookie is set.
Some of the third parties we work with participate in industry groups that offer mechanisms for opting out of interest-based advertising. Residents of the United States can use the Digital Advertising Alliance’s mechanism at http://www.aboutads.info/choices/ and the Network Advertising Initiative’s mechanism at https://optout.networkadvertising.org/. Opting out of interest-based advertising using these tools will not opt you out of all advertising, but rather only interested-based advertising from us or our partners or representatives

HOW LONG DO WE KEEP YOUR INFORMATION?

We keep your personal information for as long as necessary to provide our Services, operate our business, and comply with our legal obligations. When we decide how long to keep your personal information, we consider the nature and sensitivity of the information, the potential harm from unauthorized use, the reasons we collected the personal information, and our legal obligations.

HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at [email protected].

 

WHAT ARE YOUR PRIVACY RIGHTS?

All of our users have the following privacy rights:

• Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications by clicking on the unsubscribe link in the emails that we send, texting “STOP” in reply to our marketing texts, or by contacting us using the details provided in the HOW CAN YOU CONTACT US ABOUT THIS NOTICE? section below. Even if you opt out of marketing, we may still communicate with you. For example, to send you service-related messages that are related to the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

• Cookies and other technologies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. You may also opt out of interest-based advertising by advertisers on our Services.
  If you have questions or comments about your privacy rights, you may email us at [email protected].

   

CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
We take steps to honor the Global Privacy Control (“GPC”) and other universal opt out mechanisms where required by law.

DISCLOSURES FOR CALIFORNIA RESIDENTS

Shine the Light

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided in this privacy notice.

California Consumer Privacy Act (“CCPA”) Disclosures

This privacy notice describes our practices over the last 12 months with respect to categories of information we collect, the sources of that information, and how we have disclosed it. Specifically:

• Collection: We have collected the categories of personal information listed in the WHAT CATEGORIES OF PERSONAL INFORMATION DO WE COLLECT? section, above.
• Sources: The sources from and purposes for which we have collected personal information are respectively described in the SOURCES OF PERSONAL INFORMATION and HOW DO WE PROCESS YOUR INFORMATION? sections, above.
• Disclosures: We have disclosed personal information for a business purpose to the categories of third parties listed in the WHEN AND WITH WHOM DO WE DISCLOSE YOUR PERSONAL INFORMATION? section, above.
• Sensitive Personal Information: We use and disclose sensitive personal information for the following business purposes: (i) performing services or providing goods reasonably expected by an average consumer; (ii) detecting security incidents; (iii) resisting malicious, deceptive, or illegal actions; (iv) ensuring the physical safety of individuals; (v) for short-term, transient use, including non-personalized advertising; (vi) performing or providing internal business services; and (vii) verifying or maintaining the quality or safety of a service or device. Depending on your cookie settings and preferences, we may also use your sensitive personal information to deliver targeted advertising to you.
• Selling and Sharing: We have sold or shared for the purposes of cross-context behavioral advertising the following categories of personal information with our advertising purposes: Identifiers; Commercial information; Internet and other electronic activity information; non-precise geolocation information; and Inferences. We may also sell or share your Sensitive Personal Information and will obtain your consent where required by law.

California residents have the following rights under the CCPA:

• The right to know: You have the right to request to know the categories and specific pieces of personal information we have collected about you; the categories of sources from which that personal information was collected; and how we have sold, shared, or otherwise disclosed your personal information. You may request this information for specified date range going back as far as January 1, 2022.
• The right to correct: You may have the right to request that we correct inaccurate personal information that we maintain about you.
• The right to delete: You have the right to request that we delete the personal information that we have collected or maintain about you. We may deny your request under certain circumstances, such as if we need to comply with our legal obligations or complete a transaction for which your personal information was collected. If we deny your request for deletion, we will let you know the reason why.
• The right to opt out: You have the right to opt out of certain automated processing and profiling activities, as well as the sale and sharing your personal information for targeted advertising purposes. We do not currently engage in practices involving automated decision-making, profiling, or selling Personal Information other than as disclosed in this Privacy Policy.
• The right to limit the use/disclosure of your Sensitive Personal Information: You have the right to limit how we use and disclose your Sensitive Personal Information to certain specified business purposes.
• The right to non-discrimination: You have the right to not be discriminated or retaliated against if you exercise your privacy rights under this privacy notice.

You can exercise your privacy rights as described in the EXERCISING YOUR RIGHTS section, below.

 

DISCLOSURES FOR RESIDENTS OF OTHER U.S. STATES

Residents of Colorado, Delaware, New Jersey, Texas, Utah and certain other U.S. states may also request to exercise the following privacy rights, subject to any applicable exemptions and limitations:

• Right to access: You have the right to confirm whether we are processing your Personal Information and to access such personal information. If you are a resident of Delaware, you also have the right to request a list of third parties to whom we disclose personal information.
• Right to correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
• Right to delete: You have the right to request that we delete your personal information under specific circumstances.
• Right to opt-out: You have the right to object or opt out of certain types of processing, including: (1) processing for the purpose of targeted advertising, (2) processing for the purpose of the sale of personal information, and (3) processing for the purpose of certain types of profiling and automated decision-making. We do not currently engage in practices involving automated processing, profiling, or selling personal information other than as disclosed in this Privacy Policy.
• Right to data portability: You have the right to request a copy of your personal information in an accessible format.

• Right to appeal: If we do not grant your consumer request, you may have the right to appeal that denial.

   

EXERCISING YOUR RIGHTS

If you are a resident of California, Colorado, Delaware, New Jersey, Texas, Utah or another state with a consumer privacy law that applies to us, you may exercise your rights by contacting us at [email protected] or by completing our online form.
We will take steps to verify your identity before processing your request. We will not fulfill your request unless you have provided sufficient information for us to reasonably verify you are the individual about whom we collected personal information. We will only use the personal information provided in the verification process to verify your identity or authority to make a request and to track and document request responses unless you initially provided the information for another purpose.
Depending on where you live and the type of request you make, you may use an authorized agent to submit a request. When we verify your agent’s request, we may verify your identity and request a signed document from your agent that authorizes your agent to make the request on your behalf. To protect your personal information, we reserve the right to deny a request from an agent that does not submit proof that they have been authorized by you to act on their behalf.
To exercise your right to opt out of the sale or sharing of your personal information for targeted advertising purposes, you may change your preferences by clicking the “Customize Cookie Settings” link in bottom corner of the website.

INTERNATIONAL TRANSFERS

Our Services are intended to be used by individuals located in the U.S. We recognize that the laws in the U.S. may be different and, in some cases, less protective as the laws in other countries. If you use our Services from outside of the U.S., your information will be transferred to, processed in, and subject to the laws of the U.S., which may be different than those in your country.

THIRD PARTY SITES

Some of our Services may contain links to third party websites or services that are not under our control. If you visit another website, we encourage you to review that website’s privacy policy to understand how that website operator will treat your information. Our Privacy Policy does not apply to those other websites.

DO WE MAKE UPDATES TO THIS NOTICE?
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may contact us by email at [email protected] or by post at:
IVI AMERICA, LLC
140 Allen Road
Basking Ridge, NJ 07920 United States